NAN FUNG DEVELOPMENT
For the launch of 豐連Ori, a twin-tower complex located in Tuen Mun designed with an orientation for individual needs, we coined a brand-new living concept (“原生．良活Organic Lifestyle of Simplicity”) for Nan Fung Group. To build awareness and educate the public of the original concept, our strategy took the form of traditional and digital advertising, from property naming, online video, mobile app, website, show flat photo booth, to marketing and sales collaterals. We also liaised with well-known social community, KOL and lifestyle/homeware brands for the website and booklet contents. 豐連 Ori 原生‧良活
3 sets of key visual are developed. To demonstrate 3 group of target audience: single younger, couple and family.
Show the goods around the property and OLOS concept through organizing a hiking event and draw digital footprint on social media platforms
custome-made mobile app, containing lifestyle and daily information around the property
A life-style sales brochure distributed to cafe, restaurant, retail store and studio.
NAN FUNG DEVELOPMENT 豐連ORI