IFPHK ADVERTISING CAMPAIGN
Institute of Financial Planners of Hong Kong (IFPHK) invited us to create a bespoke advertising campaign that appeals to the human curiosity for its attempt at promoting its CFPCM Certification, and a 30-second TVC-cum-micro tutorial, which was launched on IFPHK’s social platforms such as Facebook, LinkedIn, and YouTube. The creatives – in print and online – were launched at tram shelters, on bus bodies and bus TVs, and on IFPHK’s social media platforms such as Facebook, LinkedIn, and YouTube.
promotion video played on focus media and promotional mini site
2 version of key visuals with different financial topics
由3位KOL以生活化的飲食習慣為切入點，使大眾更易理解投資的重要性及理財概念
ADs are placed on selected newspaper in order to reach the main target audience group
tram shelter are selected as target group are lived on Hong Kong Island
Different types of public traffic body throughout Hong Kong
mini site was launched which contain social media game, promotion video and IFPHK's information
其中一個社交媒體遊戲，提出生活化的理財概念，從而令收眾知道理財的重要性及CFP財務策劃 師的專業認証
IFPHK ADVERTISING CAMPAIGN