FESTIVAL WALK SOCIAL MEDIA CAMPAIGN

Festival Walk, one of the most popular shopping centres of Hong Kong had appointed us with a summer campaign liaised with the prominent Pink Panther. Our goal was to engage and provoke interest in checking out the Pink Panther displays whilst visiting the shopping mall. The campaign engaged the public in a primarily digital presence by creating fun social media content and short video clips for YouTube. Facebook and Instagram game competitions were also initiated to get the buzz started. In 2016 christmas, Festival Walk decorated the mall in Secret Garden theme. We Created a "Secret angel" campaign to link up all marketing materials. The touch points included social media game, in mall game and CSR event. Participants of the Christmas Secret Garden color contest had a chance to win a prize. Meanwhile, Festival Walk donated money to Charles K Kao Foundation on every submission